Hospitality Marketing (Certificate)

Marketing is about identifying, creating, and delivering value to customers. The Certificate in Hospitality Marketing from Cornell University's School of Hotel Administration is designed to develop the essential skills necessary to conceive, create, and write a strategic marketing plan.

The courses in this certificate series focus on data-driven methodologies for gathering and analyzing marketing data, using that data to make decisions, using marketing analysis to identify strategic opportunities, creating the marketing positioning, and creating a marketing plan to guide execution. The courses emphasize practical application of concepts, strategies, and tactics that can be immediately used in the workplace.

The Certificate in Hospitality Marketing equips participants with the skills, tools, and methodologies they need to take a marketing initiative from the concept stage to a robust marketing plan.

Who Should Take This Certificate?
The Certificate in Hospitality Marketing is designed for hospitality marketing professionals responsible for directing or implementing marketing research or the creation of strategic marketing plans.