Bachelor of Science in Management: Marketing Concentration

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Earn your Bachelor degree in Business from Fisher College


Degree Title: Bachelor of Science in Management: Marketing Concentration
School: Fisher College
Description: The Marketing Concentration of the Bachelor of Science in Management degree is designed to further familiarize students with the theoretical concepts, skills, and tools necessary to successfully enter this career path. Students learn to assess consumer behavior, review advertising principles, employ market research, and develop ways to position products and services.