Marketing (Bachelor's)

Students will learn marketing fundamentals, strategies, and concepts. The student will learn the theoretical foundations to successfully accomplish the business objectives of a firm by the effective management of scarce resources - Capital, human, and physical. Students will use computer and software applications necessary to prosper in a business environment. The student will focus on information as a resource for the organization and the manager's role in collecting, analyzing, and presenting that information in a decision making process. The student will focus on how marketing strategies are created and implemented to assist corporations in achieving profitability, market share, and revenue targets.