Marketing (Bachelor's)

The concentration in Marketing is offered as part of the bachelor-level Business Administration program at Warren National University for the purpose of providing professionals in the business administration field a focus on marketing. Specifically, it provides focus on the concepts of product planning, pricing and promotion, while teaching competitive advantage and interpersonal communication. The Business Administration with concentration in Marketing students will become equipped with tools such as developing frameworks for strategic marketing plans, persuasion and attitude formation, and sales issues. This program draws together various marketing aspects of business administration from economics, psychology, and sociology, to organizational structure, cost containment, and medical informatics.